Probably the most innovative commercial this year in Barbados. A perfect example of what an excellent idea and freedom of production can create. It is the latest in a series of commercials designed to create awareness of the Men's Club store on Broad Street, Bridgetown. "We wanted to do something different, and Creative Junction took our idea and made it fly - quite literally", said Richard Archer, founder of Longbow Communications, our client for this project. "It's just one of those commercials that you have to stop and watch, and then want to watch again and again". The client reported not only a significant jump in sales, but also increased awareness of the store.